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There is a question I get asked almost every time I talk about podcast production: do you use Opus Clip? The answer is no. Here is why. What Auto-Clipping Tools Actually Do Opus Clip, Descript, and similar tools scan your audio for high-energy moments, keyword density, and speaker changes. They are fast. They are cheap. And for some use cases, they are fine. But they are optimizing for the wrong thing. They find moments that are loud or keyword-rich. They do not find moments

If you've been clipping your podcast and wondering why the views aren't coming — this is for you. Most podcast clips fail for the same reasons. Not because the content is bad. Not because the show isn't good. Because the clip itself is made wrong. The Hook Problem The first two seconds of your clip are everything. Most podcast clips start with someone mid-sentence, or with dead air, or with a question that has no setup. The viewer has no reason to stay. A strong clip starts w